Search Manipulation Policy

Search Manipulation Policy

18th June, 2016.

 

Search manipulation is any practice that results in searches on the Website returning irrelevant listings or that otherwise inhibits a User's ability to accurately locate specific items. It shall be a violation of IDprop’s policy and may result in listing removal or account suspension. This violation most often consists of the use of brand names or other inappropriate ‘keywords’ for the purpose of gaining attention or diverting users to a listing. Search manipulation is unfair to Users who may be searching for a specific item and receive inaccurate search results. Certain uses of brand names may also constitute trademark infringement and could expose sellers to legal liability.

Types of Search Manipulation

Keyword Spamming

Keyword spamming is the practice of including brand names or other inappropriate ‘keywords’ in a title or description for the purpose of gaining attention or diverting users to a listing. Keyword spamming is unfair to users who may be searching for a specific item and receive search results of listings not related to the item. Users often get confused and frustrated by such tactics.

IDprop Rule(s) --All words used to describe an item, whether in the title, description of the item page, or any other way that may be found using search, must be strictly related to the item being sold. In addition, items contained in a listing as bonuses or gifts may not be described in the title.

Hidden Text --Sellers shall not be permitted to include hidden text (for example ‘white on white’) or source tags (meta or header tags). Keywords ‘hidden’ within the title, description, or through other means are not allowed. Such deliberate attempts may result in account suspension without prior warning.

Brand Name Misuse --Do not include any brand name or company logo in your listing other than the specific brand name used by the company that has manufactured or produced the item you are listing. Certain uses of brand names may also constitute trademark infringement and could expose you to legal liability. Sellers are permitted to use third-party company logos only if they have the license or permission to use such logos.

Comparisons --Do not compare items in your listings or titles. On the Website, sellers are not permitted to make comparisons between items in a listing title.

Misleading Titles -- Make sure your title accurately describes only the actual item or items you offer for sale. If your title contains a word or phrase that does not seem to belong to the item(s), make sure it is clear from your description why you included that word or phrase in the title.

 

Warning: Listings that include unrelated brand names or logos may be ended early by IDprop. Multiple violations of IDprop’s policy could result in the suspension of your account.