18th June, 2016.
The MRP Breach Policy states that a seller cannot mention a higher selling price on the website than that mentioned on the MRP label of the product.
MRP Breach Policy
IDprop encourages sellers to adhere to the rules and regulations laid out by the Government of India. As per the Government of India rules and regulations, a product cannot be sold at a higher price than the MRP (Maximum Retail Price) stated on the box. This rule is relaxed only in the cases of service industry like restaurants or hotels. Sellers who sell products at a higher price than the MRP will be made pending and further blacklisted. IDprop will show zero tolerance towards any instances wherein the seller has sold the product above the stated MRP given on the label.
Strict action will be taken against sellers who mention a higher selling price on the website rather than the MRP stated on the MRP declaration label of the product.
As per the Government of India Rules and Regulations:
"The maximum penalty for contravention of any of the provisions of the act and the Packaging Commodity Rules is Rs. 25,000/- for the nominated person and the firm/company as the case may be for the first offence."
Thus, it is essential for all sellers to adhere to the rules and regulations stated by the Government of India to smoothen their business flow and at the same time retain the trust of loyal customers.
Mandatory provisions to be included on the MRP declaration label of a product as per Government of India rules and regulations:
· The name and address of the manufacturer, the name and address of both the manufacturer and the packer (when they are not same) or the name and address of the importer.
· The common or generic name of the commodity.
· Net quantity contained in the package (excluding the weight of any packing material).
· Month and year of manufacture or import.
· The retail sale price.
· The name of the office, address, telephone no and e mail id (optional)
The above mentioned provisions are mandatory for all products manufactured for retail sale. Further note, that only labels, which are securely affixed on the container are acceptable.
Please click on the given links to refer to the websites with the rules and regulations stated by the Government of India which are to be mandatorily included on the MRP declaration label which is to be pasted on the product in detail:
Following are the cases in which the MRP Breach Policy is applicable:
· Pricing your product above the MRP on the website.
· Charging the buyer more than the MRP mentioned on the label of the product.
· Sellers cannot charge buyers an additional fee in the form of taxes, as MRP mentioned is all inclusive of taxes.
· Labels without provisions stated by the Government of India.
If the seller is found guilty of violating the MRP Policy, the following actions will be taken:
· Persistent defaulters will be blacklisted along with facing repercussions by the Government of India.
· Please be informed that IDprop will not bear any responsibility for the repercussions faced by you for violating the packaging commodity rules.
· One instance is equivalent to a breach made for one or more SKUs.